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When Music And Advertising Converge

Posted: February 13th, 2011 | Author: | 1 Comment »

I’ve noticed an unexpected trend over the last couple of years when it comes to music. No, it’s not that I listen almost exclusively on my iPod now, and it’s not that I buy only albums from online sellers like iTunes and Amazon instead of at my local cd shop, which used to be a favorite hobby of mine. And it’s not that I rarely ever read the liner notes anymore because, frankly, digital albums don’t really come with liner notes anymore. All of those things are trends that have hit the music world in the last few years, yes, but I’m talking about something else.

I’m talking about where I’m exposed to new music. Sure, I get recommendations from my friends and Pandora’s always helpful, but some of my favorite songs recently have popped into my head not because I hear them at a party or at a bar, but because I hear them in commercials.

Obviously, Apple comes to mind as an innovator in terms of getting songs stuck in our heads, but other brands have latched on as well. Here are just a few examples that come to the top of my head quickly:

Temper Trap — Sweet Disposition
This one, for me, is synonymous with Conan, since it played at every commercial break for the first week that I streamed Conan’s new show at TeamCoco.com.

Shiny Toy Guns — Major Tom
I don’t know anything about the band or cars, but every time I hear this, I think of the Lincoln MKZ. That’s effective.

Dawes — When My Time Comes
This one is a commercial that I’ve seen quite a bit recently, and I’ve got to say, it’s catchy. (TIM ALLEN!)

Remember this one from the Winter Olympics in Vancouver?

Why is this happening so much right now? Well, advertising — used-car and hack lawyer ads aside — is changing. It’s harder to find viewers who don’t fast forward over commercials or pay for a premium service that doesn’t have any. When they do manage to stumble on a pocket of viewers, companies need to do everything in their power to make sure they capture their attention. This is done with commercials that entertain, that make us laugh, that tell a story. And, lately, commercials that have fantastic soundtracks.

It’s a trend that I hope continues.

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One Comment on “When Music And Advertising Converge”

  1. 1 Don said at 2:39 pm on February 13th, 2011:

    Just last night we looked up the song from the opening credits of Southland: http://www.youtube.com/watch?v=HykxlZ6HT38
    Turns out it is from a Portuguese artist. Tall about new discoveries…whew.

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