I create context. I also write blog posts:

Done Deal!

Posted: February 8th, 2011 | Author: | Tags: | 5 Comments »


Yesterday, I got the idea to try something clever using social media and this blog. I offered to make a deal with the Saranac Brewery: In exchange for a picture of someone at the brewery looking at the webpage of couple of my friends who are looking for jobs in the Mohawk Valley, I would go out, buy a case of Saranac beer, and post a photo here. An even exchange of sorts, a photo for a photo.

Well, Saranac one-upped me, because when I woke up this morning, there was an email in my inbox from Fred Matt… Of the F.X. Matt Brewing Company, which owns Saranac (according to their website, he’s the President and Chief Operating Officer of the whole brewery… no big deal). He didn’t send back a photo of the website, but he did offer to talk to Stef and Joe and do what he can to help them. That’s the definition of “above and beyond” in my book.

So here’s to Stef and Joe and Fred and Saranac! Drink up!


To show I held up my end of the deal, here’s the 12 pack of Pale Ale I picked up today… and 2 sixers of Black & Tan for good measure!

Thanks to everyone who’s been following along and for all the tweets and retweets!

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5 Comments on “Done Deal!”

  1. 1 Jason said at 8:14 pm on February 8th, 2011:

    Fantastic!

  2. 2 Liz said at 8:16 pm on February 8th, 2011:

    I’m a fan of Saranac (and Stef and Joe). I believe I may go out and buy a case tonight because that was just so darn cool. :)

  3. 3 Billy said at 8:28 pm on February 8th, 2011:

    Awesome, Pete! Stef and Joe are good people and I’m happy things are happening for them!

  4. 4 Ryan said at 11:04 pm on February 8th, 2011:

    saw this via the brewery’s twitter. very good idea. hopefully stef and joe get hooked up.

  5. 5 Jolene said at 11:44 pm on February 8th, 2011:

    Hey Pete! Great idea. It’s nice to know that the whole “I’ll scratch your back if you scratch mine” thing work with companies. I will have to keep that in mind in the future :)


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