I create context. I also write blog posts:

A Blog Post About A Blog Post

Posted: May 21st, 2012 | Author: | 2 Comments »

It’s very meta, I know. But that’s how we do it when we’re giving social media tips.

Today, I read an article about The Top 10 Ways To Not Fail At Twitter or something (why do people still write these stupid posts?). It was awful. No joke, it offered up this helpful conversation starter if you’re stuck: “Ask new followers about the weather in their city.” Awful. And it occurred to me. I could make that entire post better in one step. So I set about doing so in this fake blog post of my own:

There you have it. The #1, only thing you have to do to not suck at Twitter.

Twitter’s phenomenal. It’s enriching, entertaining, insightful, and all kinds of other things. It’s kind of like grad school: you get out of it whatever you put into it. But if you show up just expecting relationships to form, sales to spike, or anything else those bullshit “social media gurus” tell you, you’re going to be disappointed.

So follow my one rule and I promise you it’ll be better than if you don’t.

You’re welcome.


“As I Look Out Over This Magnificent Vista…”

Posted: May 14th, 2012 | Author: | 1 Comment »


Yesterday, Aaron Sorkin was the commencement speaker at Syracuse University (his alma mater and mine!). Today, I made a desktop background based on one of the lines from the speech that I think is worth reading every day:

You already know what I know: to get where you’re going, you have to be good, and to be good where you’re going, you have to be damned good. Every once in a while, you’ll succeed. Most of the time you’ll fail, and most of the time the circumstances will be well beyond your control.

Download the background here.


So you only want a touch of color in that image? (Photoshop Tutorial)

Posted: May 9th, 2012 | Author: | No Comments »

All right, so I’m probably not the guy to be writing photoshop tutorials because it’s like losing an arm-wrestling match every time I open the program, but here we are. I’m about to give you step-by-step instructions for turning this:

into this:

Sick, huh?

Read the rest of this entry »

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